John Kalkowski -- Packaging Digest, 2/6/2012 8:56:39 AM
Vacumet has teamed up with Graphic Packaging Intl. for an exciting and innovative product launch for Kimberly-Clark Corp. - KLEENEX Cool Touch Tissues. KLEENEX Cool Touch tissue is the only tissue that actively releases a cool sensation to soothe a sore nose on contact. The new facial tissues are available in stores now.
Graphic Packaging Intl. and Kimberly-Clark evaluated laminated HoloPRISM paperboard for the requirements of printing, converting and filling for KLEENEX tissues. Together, Graphic Packaging International and Vacumet worked hand in hand to provide Kimberly-Clark with a unique holographic brushed aluminum pattern that is tinted with a hint of a blue hue that conveys the benefit that is in these tissues.
"Vacumet was able to provide Kimberly-Clark a product that is strikingly attractive," said Joe Formosa, Business Development Manager, Vacumet.
Vacumet's HoloPRISM holographic paper ran smoothly throughout the entire converting process from start to finish. Michael Dillon, National Sales Manager, Graphic Packaging reports, "HoloPRISM was well known to our laminating facility in Tuscaloosa, AL. From start to finish, this material was a good fit for our processes."
"Kimberly-Clark wanted a package that would fit well with consumers' home décor while being visually striking at shelf; this package fit the bill perfectly," said Steve Pinney, technical Sales, Graphic Packaging. KLEENEX Cool Touch tissues were introduced into the marketplace in early September 2011 and are getting a great reception. Through May 2012 (or until samples are depleted) consumers can get a free sample through the 'Softness Worth Sharing' program. Visit www.kleenex.com and follow the simple directions to send a free share package.
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