Jelly Belly, Snapple partner on clever candy packaging

Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 2/21/2012 8:03:00 AM

Snapple Jelly Belly candy Jelly Belly Candy Co. delivers the "Best Stuff on Earth" to Snapple fans in a delicious new line of Jelly Belly jelly beans inspired by Snapple Juice Drinks, free from artificial coloring and made with 100 percent natural flavors. Jelly Belly Snapple Mix features five sweet and tangy flavors now available in clever miniature bottles: Fruit Punch, Mango Madness, Cranberry Raspberry, Pink Lemonade and Kiwi Strawberry enter the candy world in this latest collection.

Bursting with familiar and refreshing Snapple flavor, Jelly Belly Snapple Mix was developed with natural ingredients, including real fruit juice, Snapple juice drink concentrates and fruit purees. The color for these flavorful beans comes purely from natural fruits and vegetables, including grapes, black currant, carrot and apple.

The new Jelly Belly Snapple Bottles are modeled after the real Snapple Juice Drink bottles. The miniature size is perfect for party favors, snacks and conveniently-sized for pockets and purses.

"Jelly Belly sought to capture the essence of popular Snapple flavors in a jelly bean with the Jelly Belly Snapple Mix," says Rob Swaigen, vice president of marketing for Jelly Belly Candy Company. "We used the flavors and juices found in Snapple juice drinks, so the flavor is noticeably true to life."

In addition to the new 1.65-oz. Jelly Belly Snapple Bottle, Jelly Belly Snapple Mix is also available in several size packages, including a handy 3.1-oz. bag, 6.5-oz. bag and 4.5-oz. box. These products can be found nationwide at select retailers or online at www.jellybelly.com.

Source: Jelly Belly Candy Co.
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