Packaging Digest Blogs
The case of the crumpled corners
It was a case packer the party on the other line was calling about and needed me to fix, pronto. When I got there, Tim, the line supervisor, showed me the problem. They were side- loading 12 large cartons into a corrugated case. Cartons were stacked two wide by three high, then pushed into the case. “When we push the cartons, four gates are supposed to guide them in smoothly,” Tim e ... More
About this blog
KC Boxbottom, packaging detective, is on the case to solve tough packaging puzzles
Does Earth Day do a world of good?
Another Earth Day has passed us by, marking 42 years of celebrating our planet on April 22. Every Earth Day–and April as a whole–is full of green marketing. There are recycling initiatives, green pledge drives, awareness events and more. Some are awesome, like Honest Tea’s Great Recycle, but some are only half baked. As someone who has dedicated the last decade of his life to ... More
About this blog
How to outsmart waste
Free-thinking students jolt paradigms and open minds
Reality bites. Probably nobody knows that simple fact better than packaging designers. Anyone who designs packaging for a living can rattle off dozens of times when truly great ideas got squelched in minutes by a dizzying interplay of different considerations — costs, materials, deadlines, client ignorance, sustainability, brand legacy, or just plain old fear. And that’s what makes ... More
About this blog
Exploring the latest in packaging design. Insights on marketing and branding, along with photos of exceptional packages from around the world.
Success begets success
I am certain that you all have had those days (or perhaps even WEEKS) where you can’t get anyone on the phone and those you do get either hang up, put you off, or tell you to call someone else. It is a difficult stretch to go through and especially difficult when it happens day after day, week after week. 28 years in Sales has given me many such stretches. That’s what makes the good ... More
About this blog
Selling printing, services, and managing sales
